World Tourism Day, observed every year on September 27th, emphasizes the significance of tourism in our global society. This day is dedicated to raising awareness about the multifaceted impact of tourism, encompassing its social, cultural, political, and economic dimensions.
History of World Tourism Day
The concept of World Tourism Day was conceived during the third session of the UNWTO General Assembly in Torremolinos, Spain, in 1979. The global community began officially celebrating it on September 27, 1980, a date chosen to mark the 10th anniversary of the establishment of the United Nations World Tourism Organization (UNWTO) in 1970. Over the decades, World Tourism Day has served as a platform to address the evolving challenges faced by the tourism sector, with each year focusing on a unique theme.
Theme of World Tourism Day
For 2023, the theme is “Tourism and Green Investments”. This theme underscores the urgent need for targeted investments in the tourism sector, aiming to create job opportunities, safeguard the environment, and champion inclusive and sustainable growth. The UNWTO emphasizes that in the post-pandemic era, it’s crucial to direct investments toward sectors that not only benefit people but also have a positive environmental impact.
What is “Tourism and Green Investment”?
“Tourism and Green Investment” is a concept that has gained significant attention, especially in the aftermath of the Covid-19 pandemic. The United Nations World Tourism Organisation (UNWTO) stresses the urgency for stakeholders to re-evaluate and enhance their investment strategies. As the world grapples with the repercussions of the pandemic, there’s a pressing need to steer both people and the planet toward a prosperous future. The UNWTO identifies investments as a pivotal element in this recovery process.
However, it’s not just about investing more but investing right. The focus should be on targeted investments that not only cater to the needs of the people but also have a positive impact on the environment. In essence, “Tourism and Green Investment” advocates for a balanced approach where economic growth goes hand in hand with environmental sustainability.
Celebrations and Significance:
Saudi Arabia has the honor of hosting the official celebrations for World Tourism Day 2023 in its capital, Riyadh. This day serves as a testament to the immense potential of tourism to stimulate economic growth, foster cultural exchanges, and promote mutual understanding among nations. It also advocates for sustainable tourism practices that benefit local communities while preserving the environment.
How to Celebrate:
- Explore hidden attractions in your locality.
- Plan day trips to nearby unvisited destinations.
- Support local businesses by dining at local restaurants and shopping at local stores.
- Share your travel experiences on social media.
- Educate yourself about different cultures and traditions.
- Take virtual tours of renowned global landmarks.
- Plan your next vacation.
- Promote responsible travel.
- Engage in cultural exchange events.
- Advocate for tourism education.
In conclusion, World Tourism Day is not just a celebration but a reminder of the responsibility we all share in making tourism sustainable, inclusive, and beneficial for all.
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